Magazines, and in particular our trade journals, enable brands – aimed at the target groups of the various disciplines – to stand out in a crowded digital market. They ensure a lasting commitment.
- Subscription-based connections with readers means brand loyalty and repeat messages.
- Your printed content can be reused in digital channels to reach a wider audience.
- Magazines are usually kept for a long period of time. For example, a single magazine that is still in the office of a food specialist can generate repeat attention for a brand. Also, an advertisement placed today will reach people in a few months, which cannot be said for all media channels.
- Magazines, and in particular trade journals, allow very targeted advertising, so that your budget is used to reach only the people who are interested in your offer. Can you say better ROI?